Brett is a 20-year veteran of marketing and media with a wide range of practical experience, from digital content strategy and web content to copywriting and advertising. If you need content developed or an integrated strategy that combines web, video, social media, email newsletters, SEM and SEO, banners, presentations and even handouts, Brett can help […]
CHALLENGE: Abbott Labs was lacking in public presence. SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of the top companies for working mothers.
CHALLENGE: MattressFirm.com had not been altered in several years. The goal – to build trust with consumers by educating them. SOLUTION: a complete content overhaul, with a new product catalog that standardized mattresses across product categories, giving customers an informed choice. After substantial research, I was able to create a completely new taxonomy and content […]
Microsite, email process flow and associated goodies. HEB is a regional Texas grocery chain (also owner of Central Market) with a strong following in Texas. I designed a site map for a complete micro site, as well as an email process flow for all responses. I also wrote the all of the above materials. […]
CHALLENGE: AT&T wanted to design a landing page that would reach the College Market. SOLUTION:This page was designed with a live flash demo built in to show two students chatting online in a social network type setting.
This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source of communication for thousands of company employees. Months after I resurrected the company’s Intranet, management saw the value and rebuilt its marketing department.
Peace Software is one of New Zealand’s largest employers. Like other companies, they find it difficult to bring in young new talent. After going to a University, most young people go abroad on an overseas experience. Peace put together a full page ad, along with a mock editorial interviewing one of their new employees. The […]
Up To Speed is AT&T’s largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database – about 5 million people. From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no “hard sell,” just general entertainment and informational content. It consistently sold more than any product email on a regular basis.
Challenge: Create an interactive experience with email and landing page that would appeal to the customers of both AT&T and Starbucks while fitting into the brand of each.
Solution: Using a creation metaphor to build on the partnership.