Brett is available for

• Content Strategy
• Copywriting
• Web content
• Email
• Video scriptwriting
• eNewsletters
• Site Maps
• Interactive consulting
• Website evalualtion
• Web site redesign
• Web site creation
• Banners
• Campaigns
• Emails
• Content audits

Bio

With 20+ years’ of  marketing and communications experience, Brett is an interactive marketing/web consultant, content strategist and copywriter with a background in several media. He can help you  evaluate your interactive strategy, manage your social media, build a website and write anything from a menu to a mazine, website to an email.  Best of all, he can do it on any scale, from redesigning small business websites to managing interactive strategy for major corporations.

He’s worked in telecom, healthcare, energy, IT, entertainment, consumer electronics, retail, human resources and corporate communications, in both consumer and B2B for AT&T, Verizon, AOL, Nokia, UPS, Abbott Labs, Merck, EDS, Mattress Firm, H.E.B, Samsung, RealPage, TXU, Reliant Energy, Teleworks and others.

Brett first found the web in 1996. It inspired him so much that he taught himself HTML and built his first website. When a local dotcom start-up called, he doubled its web traffic in just a few months. It led to a job as Sr. Editor at AOL Local where he led a team that pulled 1,000,000 visitors a day.

To round out his skills, he joined a traditional agency as a Sr. Copywriter, building concepts and content for print and direct mail. He then returned to the web, managing a team of writers in a massive content audit for Verizon.com. Soon after, he joined high-profile firm Avenue A Razorfish as a Sr. Content Strategist, working on high-visibility projects and gaining experience in content strategy, usability, information architecture and interactive marketing. At Javelin Direct (Omnicom), he became a Senior Interactive Copywriter and interactive thought leader, concepting integrated print, web and email campaigns.

Finally, he ventured out on his own. He’s helped top smartphone maker Samsung Mobile rebuild its Intranet portal from scratch and assisted multi-family solution provider RealPage in rethinking its content strategy. Recently, he’s managed social media posting and strategy, as well as blogging, scripts and other odds and ends.

Currently, he’s available as for hire as a independent, freelance or full-time Content Strategist, Creative Director, Marketing Manager or Web Consultant. He’s also available as a scriptwriter and copywriter.You can contact him via email. You can also find him on Linkedin, Twitter or read his blog

Download Brett’s resume

Brett can be contacted by email

You can contact Brett via email too. You’ll also find him on LinkedIn, Twitter or you can just read his blog at mynewfavoritewebsite.com.

Recommendations For Brett

Senior Interactive Copywriter

Javelin Direct

“Brett is a very talented copywriter who is able to take the overall marekting strategy and create innovative, out of the box copy that produces results. He is creative and know what it takes to get the job done on time and within budget. Brett well-represented the Creative Group and I would definitely work with him again!” February 25, 2009

Top qualities: Great Results, Personable, Creative

Marissa Mathews
hired Brett as a Writer/Editor in 2007

Senior Copywriter

Javelin Direct (Omnicom)

“Brett was always a writer that I could count on to provide me with excellent copy that worked great for every project we ever worked on together. He always offers a smart solution or alternative and brings a ton of creativity to any project he is tasked with. Whenever I heard that he was going to be the writer on the project I was art directing, I smiled. Yup. -Rondo Estrello” June 9, 2009

Rondo Estrello, Art Director, Javelin Direct
worked directly with Brett at Javelin Direct (Omnicom)

“Brett is an excellent Interactive “brain” and I enjoyed working with Brett on many different solutions. Brett has a tremendous ability to “think big” and look at an issue with a true channel agnostic perspective. Brett thrives in an open and progressive environment and Brett will add value and experience to any team. I wholeheartedly recommend Brett and I am confident that his work will speak for itself.” April 17, 2009

Michael Radigan, Vice President, Interactive, Javelin Direct / OMNICOM
managed Brett indirectly at Javelin Direct (Omnicom)

“Brett is an idea guy who takes strategy and “big-picture thinking” very seriously. He has a great sense of humor and knows how to put it to use. He’s a self-propelled, experienced writer with great initiative.” April 16, 2009

Lori Tutt, Associate Creative Director, Javelin Direct
worked directly with Brett at Javelin Direct (Omnicom)

“Looking for clear, objective writing that is a) compelling, b) comprehensive yet concise and c) persuasive as all get-out? You can’t do better than Brett. It’s what he does, and nobody does it better.” April 16, 2009

Floyd Eggen, Senior Copywriter, Javelin Direct
worked with Brett at Javelin Direct (Omnicom)

Senior Content Strategist (Senior Interactive Copywriter)

Avenue A|Razorfish

“As a Content Lead at Razorfish during Brett’s tenure here, I got to see him in many different professional situations. He was always passionate and enthusiastic — and he always got his work done on time. Brett is an “out-of-the-box” thinker and will absolutely thrive in a like-minded environment. Brett’s a keeper!” July 1, 2007

Ken Herbst, Sr. Creative Strategist / Merger Manager, AT&T / Avenue A – Razorfish
managed Brett indirectly at Avenue A|Razorfish

Marketing Communications/ Content Manager

CompuCom

“Brett is a focused, detail-oriented, highly responsive professional. He supported my organization at CompuCom from an engagement and proposal response perspective. He has a strong, can-do attitude and is willing to be creative and think outside the box to come up with solutions to address a variety of business issues. I highly recommend Brett and believe he has what it takes to be successful in whatever position he chooses.” March 1, 2007

Jeffrey Grubb, Area Services Manager, CompuCom Systems, Inc.
worked with Brett at CompuCom

“Likeable and easy to work with, Brett performed his primary role well while at the same time looking for ways to expand our department and company’s visibility, both internally and externally. His self-starting initiative was refreshing and appreciated.” March 1, 2007

David Sparks, Senior Proposal Manager, CompuCom
worked directly with Brett at CompuCom

Content Specialist/ Project Mgr

Verizon

“Brett is a rare talent. He has excellent copywriting skills combined with a robust understanding of the interactive space. His mind quickly grasps new concepts and can quickly bring them to life. Brett has proven himself to be calm under pressure and excellent at working effectively with difficult people. I strongly recommend Brett for any web / interactive position.” August 28, 2007

Steve Holland, Creative Director, Verizon
managed Brett indirectly at Verizon

Senior Copywriter

BSA Advertising

“Brett really knows his craft, and has a way of bringing new life and a fresh perspective to any project he touches. His positive attitude, passion for excellence and ability to work well with others make him a joy to work with … and a good fit anywhere!” October 29, 2008

Sharon Collins, Sr. Studio Manager, Central Region, BSA Advertising
worked with Brett at BSA Advertising

DOWNLOADS

• MS Word resume

Brett Moneta
(214)-912-8254
dfwbrett1@gmail.com

SUMMARY
Enthusiastic interactive marketer, creative thinker and thought leader with 15+ years’ experience looking to make a long-term difference. Background includes web, broadcast and print, including digital strategy, web content, interactive marketing, usability, information architecture, branding, integrated campaigns and project management. Industries include retail, energy, electronics, consumer services, healthcare, IT, telecommunications, entertainment, web and more. Clients include Samsung Mobile, AT&T (Wireless, U-verse, Loyalty, Internet), TXU, JCPenney, SEO for Reliant Energy, featured national blogging for Talent Zoo, scriptwriting for First Gear Clothing, and more.

EXPERIENCE
Freelance Web Content / Interactive Marketing Consultant – Dallas, TX
Self Employed Apr. 2009 – Present
Develop web content and interactive strategy for Fortune 500 clients.
• Built a turnkey Intranet for smartphone maker Samsung, including all information architecture and usability.
• Designed DotNetNuke content management system, trained content managers and created page ownership process, potentially saving thousands in technical support.
• Other projects include web sites, email campaigns, SEO, featured national blogging, scriptwriting, and more.

Senior Marketing Copywriter
Ambit Energy – Dallas, TX Feb. 2010 – Nov. 2010
Managed communications for all customer and sales communication communications, print, web and email.
• Redesigned company websites (in Joomla ), content and branding, helping it become Inc. Magazine’s 2010 #1 Fastest Growing Company in America.
• Developed company’s first social media strategy, with integrated presence on Facebook, YouTube and Twitter.
• Reduced sales consultant weekly e-newsletters from four to one reducing SPAM scores and improving retention.

Senior Interactive Copywriter
Javelin Direct – Dallas, TX June 2007 – Apr. 2009
Created concepts for national integrated email and direct mail campaigns and presented directly to clients. Developed interactive strategy, content and copy for emails, web sites and splash pages.
• Developed email and landing page campaign that resulted in 30% open rates and over 5% click-through rates.
• Founded and organized monthly interactive meetings, acting as online thought leader.
• Presented to Fortune 100 technology and health care based companies like AT&T and Merck.

Senior Content Marketing Strategist
Avenue A | Razorfish – Austin, TX Feb.2006 – Apr. 2007
Developed online marketing strategy, content, ads, videos, and B2B and B2C web sites. Evaluated user experience. Managed consumer promotions and managed agency partnerships, doubling traffic to promotional web sites.
• Consulted to Fortune 50 online marketing department to develop online product, content strategy and user experience in massive web site redesign.
• Doubled client expectations in regional video contest with online site and email campaign.
• Developed new product information and designed online shopping engine for national retail chain.
• Clients included AT&T, Nokia, Mattress Firm and HEB grocery.

Marketing/ Internal Communications/ RFP Content Manager
CompuCom – Dallas, TX Dec. 2003 – Feb. 2006
In a hybrid role, developed marketing communications, updated corporate collateral and edited company newsletter. Maintained corporate Intranet using HTML, FrontPage and Broadvision. Researched and developed RFP content for sales proposals using Pragmatech RFP Database.
• Developed automated sales documents and statements of work, cutting turnaround time in half.
• Reorganized and rewrote all company RFP content, resulting in more accurate and persuasive copy and improving time to market.
EXPERIENCE (cont’d)

Content / Project Manager
Verizon – Dallas, TX July 2002 – Sept. 2003
Wrote, transferred and evaluated content on Verizon.com via Content Management System. Managed a team of writers. Developed online content and internal presentations.
• Managed in high visibility content project for Verizon.com project, tripling Internet product saturation.
• Created scripts for Macromedia Flash movies, attracting more consumers to Verizon Web site.

Senior Copywriter
BSA Advertising – Dallas, TX Apr. 2001 – June 2002
Developed concepts and created national branding campaigns as part of creative team. Wrote, edited and proofread all headlines and advertising copy for print, radio, and all other collateral as one of two copywriters for 15 high volume offices in healthcare, logistics and financial industries,
• Managed client creative relationships and helped bring in high revenue, national accounts.
• Developed branding exercise for use with major clients, resulting in over 200 client taglines.
• Accounts included FedEx, Zurich, UPS, and Abbott Labs.

Senior Editor
AOL – Dallas, TX Oct. 1999 – Feb. 2001
Managed staff of 10-15, acted as managing editor and hired contractors and freelance writers. Developed new concepts and features for six online city guides serving almost 1,000,000 unique visitors daily.
• Created national Mardi GRs feature, increasing visitor count by more than 220,000 per week.
• Wrote for high visibility, ranking as top office for content expansion project.
• Developed and presented local commerce concept resulting in nationwide commerce section.

Promotions Director / Entertainment Editor
LifeOnTheNet.com- Dallas, TX Apr. 1999 – Oct. 1999
Created new entertainment content, marketing materials, promotional events and public relations network. Hired, managed and edited content for freelance writers and reviewers.
• Wrote and edited new content and redesigned Web site layout, increasing users to 20,000/month.
• Developed first company promotional event and PR network, improving community visibility.

Diversity Communications Consultant
EDS – Plano, TX Sept. 1994 – Apr. 1999
Maintained human resource communications in print and on corporate Intranet.
• Redesigned all diversity communications, resulting in a clearer diversity message.
• Collaborated with executive leadership to launch diversity communication plan.\\

Video Producer / Scriptwriter
Wrote, directed and edited corporate and community relations videos.
• Wrote and produced powerful motivational video, resulting in corporate recognition.
• Received awards and incentives for producing outstanding human resources video programming.

EDUCATION

University of Texas – Austin, Texas 1988-1992
Bachelor of Arts – English
Bachelor of Science – Radio/TV/Film

AWARDS & AFFILIATIONS
Dallas Ad League – Member
2002 EMA Advertising Award Recipient
2005 HDI Team Excellence Award Winner Proposal Team
2010-2011 Member IABC