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Looking to make a splash? Landing Pages help the transition from email to web site.
Brett Moneta
Brett is a 20-year veteran of marketing and media with a wide range of practical experience, from digital content strategy and web content to copywriting… Read More »Brett Moneta
content redesign
CHALLENGE: MattressFirm.com had not been altered in several years. The goal – to build trust with consumers by educating them. SOLUTION: a complete content overhaul,… Read More »content redesign
Contest Communications
Microsite, email process flow and associated goodies. HEB is a regional Texas grocery chain (also owner of Central Market) with a strong following in… Read More »Contest Communications
college splash page
CHALLENGE: AT&T wanted to design a landing page that would reach the College Market. SOLUTION:This page was designed with a live flash demo built in… Read More »college splash page
corporate communications
This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source… Read More »corporate communications
international magazine ad/advertorial
Peace Software is one of New Zealand’s largest employers. Like other companies, they find it difficult to bring in young new talent. After going to… Read More »international magazine ad/advertorial
e-Newsletter (email and landing page)
Up To Speed is AT&T’s largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database – about 5 million people. From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no “hard sell,” just general entertainment and informational content. It consistently sold more than any product email on a regular basis.
Email and Splash Page
Challenge: Create an interactive experience with email and landing page that would appeal to the customers of both AT&T and Starbucks while fitting into the brand of each.
Solution: Using a creation metaphor to build on the partnership.