CHALLENGE: Abbott Labs was lacking in public presence. SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of the top companies for working mothers.
This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source of communication for thousands of company employees. Months after I resurrected the company’s Intranet, management saw the value and rebuilt its marketing department.