magazine
CHALLENGE: Abbott Labs was lacking in public presence. SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of… Read More »magazine
sliding
content redesign
CHALLENGE: MattressFirm.com had not been altered in several years. The goal – to build trust with consumers by educating them. SOLUTION: a complete content overhaul,… Read More »content redesign
Contest Communications
Microsite, email process flow and associated goodies. HEB is a regional Texas grocery chain (also owner of Central Market) with a strong following in… Read More »Contest Communications
college splash page
CHALLENGE: AT&T wanted to design a landing page that would reach the College Market. SOLUTION:This page was designed with a live flash demo built in… Read More »college splash page
corporate communications
This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source… Read More »corporate communications
international magazine ad/advertorial
Peace Software is one of New Zealand’s largest employers. Like other companies, they find it difficult to bring in young new talent. After going to… Read More »international magazine ad/advertorial
e-Newsletter (email and landing page)
Up To Speed is AT&T’s largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database – about 5 million people. From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no “hard sell,” just general entertainment and informational content. It consistently sold more than any product email on a regular basis.