• B 
CHALLENGE: Abbott Labs was lacking in public presence. SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of… Read More »magazine

content redesign

  • B 
CHALLENGE: had not been altered in several years. The goal – to build trust with consumers by educating them. SOLUTION: a complete content overhaul,… Read More »content redesign

e-Newsletter (email and landing page)

  • B 
Up To Speed is AT&T's largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database - about 5 million people. From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no "hard sell," just general entertainment and informational content. It consistently sold more than any product email on a regular basis.