With 20+ years’ of marketing and communications experience, Brett is an interactive marketing/web consultant, content strategist and copywriter with a background in several media. He can help you evaluate your interactive strategy, manage your social media, build a website and write anything from a menu to a magazine, website to an email. Best of all, he can do it on any scale, from redesigning small business websites to managing interactive strategy for major corporations.
He’s worked in telecom, healthcare, energy, IT, entertainment, consumer electronics, retail, human resources and corporate communications, in both consumer and B2B for AT&T, Verizon, AOL, Nokia, UPS, Abbott Labs, Merck, EDS, Mattress Firm, H.E.B, Samsung, RealPage, TXU, Reliant Energy, Teleworks and others.
Brett first found the web in 1996. It inspired him so much that he taught himself HTML and built his first website. When a local dotcom start-up called, he doubled its web traffic in just a few months. It led to a job as Sr. Editor at AOL Local where he led a team that pulled 1,000,000 visitors a day.
To round out his skills, he joined a traditional agency as a Sr. Copywriter, building concepts and content for print and direct mail. He then returned to the web, managing a team of writers in a massive content audit for Verizon.com. Soon after, he joined high-profile firm Avenue A Razorfish as a Sr. Content Strategist, working on high-visibility projects and gaining experience in content strategy, usability, information architecture and interactive marketing. At Javelin Direct (Omnicom), he became a Senior Interactive Copywriter and interactive thought leader, concepting integrated print, web and email campaigns.
Finally, he ventured out on his own. He’s helped top smartphone maker Samsung Mobile rebuild its Intranet portal from scratch and assisted multi-family solution provider RealPage in rethinking its content strategy. Recently, he’s managed social media posting and strategy, as well as blogging, scripts and other odds and ends.
Currently, he’s available as for hire as a independent, freelance or full-time Content Strategist, Creative Director, Marketing Manager or Web Consultant. He’s also available as a scriptwriter and copywriter.You can contact him via email. You can also find him on Linkedin, Twitter or read his blog