Microsite, email process flow and associated goodies.
HEB is a regional Texas grocery chain (also owner of Central Market) with a strong following in Texas.
I designed a site map for a complete micro site, as well as an email process flow for all responses. I also wrote the all of the above materials. The campaign involved user submitting their homemade HEB commercials, with the winners having their commercial professionally created.
It was an extremely high-profile campaign, ending with a super bowl commercial featuring Emmit Smith. The result was overwhelmingly successful, with over 300 homemade commercials submitted.
Below is a sample of the videos page on the site.
An added “share with a friend” element. Seen here is the email response page.
